Zuma Lighting

A Measured Force partnered with Zuma Lighting to modernize the brand and build the marketing and digital infrastructure needed to support long-term growth. This included leading a full brand transformation, redesigning the company's website and product marketing systems, and creating Zuma Bollards, a new brand focused on architectural security products.

Working closely with leadership, AMF developed the brand identity, digital platforms, and marketing systems that support Zuma's nationwide network of sales representatives, distributors, and design professionals.

Zuma Lighting had an established reputation in the architectural lighting industry but required a modernized brand and digital presence to support future growth. The existing marketing infrastructure and website did not fully communicate the company's custom capabilities, product portfolio, or value to architects, designers, and distributors.

At the same time, the company was preparing to launch an entirely new product category — architectural security bollards — which required building a new brand from the ground up.

A Measured Force led Zuma Lighting's brand transformation and digital overhaul, including the design and development of a new website built to function as a powerful sales and product discovery platform. The platform features an expanded product library, interactive configurators, project showcases, and clear communication of Zuma's custom manufacturing capabilities.

In parallel, AMF created Zuma Bollards from the ground up, developing the brand name, identity system, product marketing strategy, website, and supporting digital content. Together, these efforts established a cohesive brand ecosystem that supports product discovery, sales enablement, and marketing growth across both brands.