Rep Materials Co.

A Measured Force partnered with Representative Materials Company (RMC) and its subsidiary RMC Stainless to develop the brand, marketing strategy, and digital infrastructure from the company's inception. What began as a small startup operating out of a home office has grown into a rapidly expanding manufacturing company with large warehouse facilities, a nationwide sales network, and global manufacturing partnerships across North America, India, Thailand, China, and Saudi Arabia.

Working closely with leadership, AMF built the company's brand identity, marketing systems, and digital platforms from the ground up while coordinating global creative and development teams across Serbia, Ukraine, Belgium, and Los Angeles.

RMC launched without an established brand, marketing infrastructure, or digital systems to support growth. In an industry dominated by long-standing manufacturers, the company needed to establish credibility while building the tools required to support national expansion.

Beyond brand perception, the company required a complete marketing and digital infrastructure capable of supporting sales representatives, distributors, and global manufacturing management. At the same time, RMC needed to integrate modern marketing software, automation platforms, and emerging AI tools to support future growth.

A Measured Force developed RMC's brand identity, marketing infrastructure, and digital platforms from the ground up. This included designing and launching multiple websites, establishing the company's visual language, and creating product marketing systems used across catalogs, digital platforms, marketing materials, and trade show environments.

AMF also designed internal digital tools including a dedicated portal for sales representatives, backend dashboard interfaces for managing marketing assets, order tracking, sales reports, and content, and systems that track website engagement and spec sheet downloads to better understand customer activity.