LUXXEV

A Measured Force partnered with LuxxEV to transform an early-stage concept into a fully realized premium brand. Starting with a logo and product vision, AMF developed the brand identity, digital commerce platform, content strategy, and packaging design needed to bring the company to market. These efforts established LuxxEV as a modern lifestyle brand focused on high-end air fresheners designed specifically for Tesla interiors.

LuxxEV had a product concept and initial logo but lacked the broader brand identity, digital platform, and marketing infrastructure needed to launch a premium consumer product. The challenge was to build a cohesive brand experience that matched the sleek, modern aesthetic of Tesla vehicles while clearly differentiating LuxxEV in the automotive lifestyle market.

In addition to brand positioning, LuxxEV required a complete go-to-market system including e-commerce capabilities, product storytelling, marketing assets, and packaging that could communicate quality, luxury, and design consistency across both digital and physical touchpoints.

A Measured Force developed LuxxEV's full brand identity and digital infrastructure, beginning with brand strategy and visual language that reflected the minimalist, high-end aesthetic of the Tesla ecosystem. We designed and launched a custom e-commerce website that presents the product through a refined and intuitive user experience.

To support the brand launch, AMF directed photography, videography, and copywriting to create a library of evergreen content used across the website, advertising, and social media. The brand identity was extended into packaging design and production to ensure the physical product experience matched the digital brand. We also supported the product launch through paid advertising management and curated social media content designed to build awareness and drive early customer engagement.