CLIF KID

A Measured Force partnered with CLIF Kid to develop and execute Fuel Your First, a cross-platform campaign designed to inspire children to embrace new experiences and outdoor activity. The campaign combined brand storytelling, athlete-led content, and user-generated media to create an authentic and engaging narrative distributed across platforms including Scary Mommy, Fatherly, and The Dade.

CLIF Kid needed a campaign that would resonate with families and encourage children to explore new experiences following a period of limited activity and isolation. The challenge was to create content that felt authentic and inspiring while connecting the brand to real moments of growth, confidence, and adventure.

The campaign required a scalable content approach that could feature both a high-profile athlete and real families, while maintaining a consistent tone across multiple media platforms and distribution partners.

A Measured Force developed and executed Fuel Your First, a multi-platform campaign anchored by a series of short films. The campaign featured Olympic skateboarder Sky Brown, capturing her surfing and skating at Venice Skatepark, alongside user-generated content showcasing children experiencing activities such as climbing, camping, and surfing for the first time.

AMF led all aspects of production, including concept development, casting, on-set direction, and post-production, ensuring a cohesive narrative across all content. The campaign was distributed across major digital media platforms, combining professional storytelling with authentic, documentary-style content to connect with families and reinforce CLIF Kid's brand message.