THERAsurf

A Measured Force partnered with THERAsurf, a 501(c)(3) nonprofit that gives children with special needs and those from underprivileged communities the chance to experience the healing power of the ocean through surf therapy. AMF redesigned the organization's website with two clear goals: inspire families to join its events, and build a more compelling platform to attract donors.

THERAsurf's existing site did not reflect the scale of its work or make it easy to support the mission. The organization needed a homepage that captured the spirit of the brand, a donation experience that was easy to find and simple to complete, and a registration system that kept participants, volunteers, and applications organized.

AMF led UX research and design across the full experience, from a homepage that communicates the mission to a streamlined, customizable donation flow built to make giving simple, engaging, and rewarding for supporters.

AMF also built both front-end and back-end tools that streamlined participation, making it simple for families and volunteers to register while equipping THERAsurf to efficiently manage and track applications.